The Goafest 2011, from April 5 to April 9, 2011, was a five-day journey full of fun. The one day extension to the fest, a proper venue instead of a beach, an ASCI pledge on Day 3 for all the ad caliphs, a jury that claimed to be fairer than ever before, a professional international auditor in the screening of creative entries before the final awards were announced, and a concept introduced to award green communication, all these facets do classify as the ‘new’ elements that did their bit in adding verve to India’s top (and only?) fest amidst the scorching heat. Speakers like Sam Balsara, Chairman & MD, Madison World who held a discussion with media magnates like Ashish Bhasin, Chairman, Aegis Media and Arvind Sharma, Chairman & CEO, Leo Burnett, on the upside of advertising, added to the intellect factor. But the zenith of the five day fest was the Creative Abby’s Awards night, which brought together stalwarts from the adland to rejoice the exemplary creative communication that made the highlights for last year. Clearly, while Cannes Lions is the centre of the international universe for many international ad professionals, Goafest is holding its own on a national scale, and each passing year is only adding to its repertoire of events.
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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