The Life Insurance Corporation of India (LIC) has empaneled four agencies – JWT, Draft FCB Ulka, Mudra and RK Swamy BBDO – for its media and creative duties. Reportedly, LIC has earmarked a budget of around Rs.250 crore for its advertising and marketing strategies that include a 360 degree campaign involving print, BTL, digital and radio.
Zee Entertainment Enterprises Limited (ZEEL) broke its decade long tryst with Madison and appointed Mediaedge:cia as the custodian of its media duties. The account is estimated to be worth Rs.50 crore. Mediaedge:cia will handle the media duties of Zee TV, Zee Cinema, Zee Cafe, Zee Studio, Zee Sports, et al, and also regional channels like Zee Bangla, Zee Kannada, Zee Gujarati, Zee Punjabi, Zee Telugu, et al.
Zee Entertainment Enterprises Limited (ZEEL) broke its decade long tryst with Madison and appointed Mediaedge:cia as the custodian of its media duties. The account is estimated to be worth Rs.50 crore. Mediaedge:cia will handle the media duties of Zee TV, Zee Cinema, Zee Cafe, Zee Studio, Zee Sports, et al, and also regional channels like Zee Bangla, Zee Kannada, Zee Gujarati, Zee Punjabi, Zee Telugu, et al.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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