Many international players are also entering into this field which means more competition.
Yes, eventually it does add to competition. But one of the advantages which we have got is content on cricket and Bollywood and these are the categories that have the potential of going global. We also have content which is appealing to the US and Australian market. And I am not just talking about non resident Indians here but also about mainstream consumers.
You were associated with the movie What’s Your Rashee as their astro partner? Did that association help? Do such associations help?
I think such associations increase the visibility of the brand. The name and theme of What’s Your Rashee was quite demanding and therefore we associated with it.
What are your plans in terms of marketing activities this year?
Our future plans for marketing are all geared up for the NRI market where web is concerned. We are also using short codes for towering with call centres. Thus, in an overall sense, we plan to increase our marketing spends by 30-40% this year.
Is advertising important in your field?
It is extremely important. Astrology allows us to engage with your customer through various ways and advertising helps us to connect with our consumers through each of the touch points.
Yes, eventually it does add to competition. But one of the advantages which we have got is content on cricket and Bollywood and these are the categories that have the potential of going global. We also have content which is appealing to the US and Australian market. And I am not just talking about non resident Indians here but also about mainstream consumers.
You were associated with the movie What’s Your Rashee as their astro partner? Did that association help? Do such associations help?
I think such associations increase the visibility of the brand. The name and theme of What’s Your Rashee was quite demanding and therefore we associated with it.
What are your plans in terms of marketing activities this year?
Our future plans for marketing are all geared up for the NRI market where web is concerned. We are also using short codes for towering with call centres. Thus, in an overall sense, we plan to increase our marketing spends by 30-40% this year.
Is advertising important in your field?
It is extremely important. Astrology allows us to engage with your customer through various ways and advertising helps us to connect with our consumers through each of the touch points.
As Told to Neha Saraiya
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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