You are one of the global leaders in this particular sector. How does this help you in your operations in India?
Our leadership position in financial services today gives HSBC the opportunity to take our brand from an “observational role,” i.e. understanding the world like none other, to a more “active role” that can help our customers navigate today’s interconnected world and leverage our local and cultural knowledge and understanding to inspire and enable our customers to reach their potential. It is for this reason that we recently launched our new brand idea, ‘HSBC helps you unlock the world’s potential’. Two factors – HSBC’s strong performance in the recent times and the increasing globalisation of the consumer mind-set – offer us an opportunity to move the HSBC brand forward in a differentiated, relevant and true way. By the way, we were one of the lead sponsors for the live online streaming of IPL3.
So are you saying that IPL3 in a way emerged as a new platform for marketing yourself?
HSBC’s association with YouTube for IPL3 was indeed a reflection of our belief in new-age media. HSBC as a brand has always been progressive and innovative and our investment in new media/technology only strengthens how we wish to portray ourselves to our consumers.
What role does technology play when you decide your marketing mixes and how does it help in the overall growth of a bank?
HSBC as an organisation has always been technologically advanced. HSBC’s thrust on technology has not only helped the bank grow, but it has also actively contributed to the modernisation of the Indian banking industry. See for yourself: HSBC gave India its first ATM way back in 1987. In 1985, it became the first bank to fully computerise its operations. In 1989, it became the first bank to have inter-branch and inter-city connectivity. In 1994, it became the first bank to provide online access to accounts and in 1995 it became the first bank to introduce off-branch ATMs. HSBC launched, for the first time, an Internet banking security device. It took online security to the next level. We believe technology is one of those key aspects that help us to stay in touch with our customers.
The ICMR-4Ps B&M Perception Survey ranks HSBC on top of all other foreign banks in India. Do you know how you did it?
HSBC is one of the most recalled and respected brands in the markets of its presence in India today. It is a clear reflection of the efficacy of its brand positioning and stature.
Our leadership position in financial services today gives HSBC the opportunity to take our brand from an “observational role,” i.e. understanding the world like none other, to a more “active role” that can help our customers navigate today’s interconnected world and leverage our local and cultural knowledge and understanding to inspire and enable our customers to reach their potential. It is for this reason that we recently launched our new brand idea, ‘HSBC helps you unlock the world’s potential’. Two factors – HSBC’s strong performance in the recent times and the increasing globalisation of the consumer mind-set – offer us an opportunity to move the HSBC brand forward in a differentiated, relevant and true way. By the way, we were one of the lead sponsors for the live online streaming of IPL3.
So are you saying that IPL3 in a way emerged as a new platform for marketing yourself?
HSBC’s association with YouTube for IPL3 was indeed a reflection of our belief in new-age media. HSBC as a brand has always been progressive and innovative and our investment in new media/technology only strengthens how we wish to portray ourselves to our consumers.
What role does technology play when you decide your marketing mixes and how does it help in the overall growth of a bank?
HSBC as an organisation has always been technologically advanced. HSBC’s thrust on technology has not only helped the bank grow, but it has also actively contributed to the modernisation of the Indian banking industry. See for yourself: HSBC gave India its first ATM way back in 1987. In 1985, it became the first bank to fully computerise its operations. In 1989, it became the first bank to have inter-branch and inter-city connectivity. In 1994, it became the first bank to provide online access to accounts and in 1995 it became the first bank to introduce off-branch ATMs. HSBC launched, for the first time, an Internet banking security device. It took online security to the next level. We believe technology is one of those key aspects that help us to stay in touch with our customers.
The ICMR-4Ps B&M Perception Survey ranks HSBC on top of all other foreign banks in India. Do you know how you did it?
HSBC is one of the most recalled and respected brands in the markets of its presence in India today. It is a clear reflection of the efficacy of its brand positioning and stature.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine
IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website
