Summet Vohra
Head Marketing, P&G
Sumeet Vohra, a management graduate from IIM-A and has been working with P&G for the last 18 years. Looking at P&G’s growth story, Vohra is undoubtedly one of the key men behind the company’s success and in its drive to remain contemporary. But perhaps the biggest contribution he has made would be in the Gillette campaign – ‘To shave or not’ – which even won the Cannes Gold as well as the Silver Lion. After this campaign, sales increased by 38%. Awareness doubled! Trials increased by 400%! And market share increased by 35%. All in all, P&G has remained at the top slot in the shaving products category by a far margin and Vohra has had a major contribution in the same.
Head Marketing, P&G
Sumeet Vohra, a management graduate from IIM-A and has been working with P&G for the last 18 years. Looking at P&G’s growth story, Vohra is undoubtedly one of the key men behind the company’s success and in its drive to remain contemporary. But perhaps the biggest contribution he has made would be in the Gillette campaign – ‘To shave or not’ – which even won the Cannes Gold as well as the Silver Lion. After this campaign, sales increased by 38%. Awareness doubled! Trials increased by 400%! And market share increased by 35%. All in all, P&G has remained at the top slot in the shaving products category by a far margin and Vohra has had a major contribution in the same.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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