Here’s the latest brewing in ethical fashion...
On last count, there were more than 600 textiles being sustainably produced. Corn, soya, hemp, wood pulp, stinging nettles, recycled plastic bottles, pina, bamboo and numerous other materials are serving as resources for designers to create innovative, fashionable clothes. The latest addition to the list of eco-friendly fabrics is one made out of coffee grounds. Conceived by Taiwanese Singtex Industrial Company, is it of little wonder that the company’s general manager came up with the idea of using the coffee grounds, that would otherwise only contribute to landfills, into a fabric as he sat sipping a hot cup of coffee at Starbucks! Apart from taking care of Starbucks’ waste grounds, the same company is also making sportswear out of recycled plastic bottles, a practice first started by California-based Patagonia, which claims to have utilised 92 million bottles in this fashion! There is an army of people trying to make fashion sustainable, and like any other country, India too stands to benefit by switching to ethically sound fashion, in fact, maybe more so than others.
The textile industry consumes maximum water after agriculture; about 8000 chemicals go into turning raw material into textiles and almost 25% of the world’s pesticides are used to grow cotton alone. While India is among the top cotton producers in the world, it is also among the leaders in growing organic cotton. “Fashion is now much more concerned with the environment… In fact, it is more concerned now with the well being of the people who make the clothing,” says Susan Waters, founder of Cotton Roots. Cotton Roots is into fair-trade and organic corporate clothing, and has found its solution for natural dyes in India. Using natural ingredients like coffee, tea, pomegranate, henna and onions, Cotton Roots is creating ethically sound aprons, T-shirts, towels, tea towels and shirts. “The chemical dying process uses heavy metals, creating toxic waste and using huge quantities of precious water.
On last count, there were more than 600 textiles being sustainably produced. Corn, soya, hemp, wood pulp, stinging nettles, recycled plastic bottles, pina, bamboo and numerous other materials are serving as resources for designers to create innovative, fashionable clothes. The latest addition to the list of eco-friendly fabrics is one made out of coffee grounds. Conceived by Taiwanese Singtex Industrial Company, is it of little wonder that the company’s general manager came up with the idea of using the coffee grounds, that would otherwise only contribute to landfills, into a fabric as he sat sipping a hot cup of coffee at Starbucks! Apart from taking care of Starbucks’ waste grounds, the same company is also making sportswear out of recycled plastic bottles, a practice first started by California-based Patagonia, which claims to have utilised 92 million bottles in this fashion! There is an army of people trying to make fashion sustainable, and like any other country, India too stands to benefit by switching to ethically sound fashion, in fact, maybe more so than others.
The textile industry consumes maximum water after agriculture; about 8000 chemicals go into turning raw material into textiles and almost 25% of the world’s pesticides are used to grow cotton alone. While India is among the top cotton producers in the world, it is also among the leaders in growing organic cotton. “Fashion is now much more concerned with the environment… In fact, it is more concerned now with the well being of the people who make the clothing,” says Susan Waters, founder of Cotton Roots. Cotton Roots is into fair-trade and organic corporate clothing, and has found its solution for natural dyes in India. Using natural ingredients like coffee, tea, pomegranate, henna and onions, Cotton Roots is creating ethically sound aprons, T-shirts, towels, tea towels and shirts. “The chemical dying process uses heavy metals, creating toxic waste and using huge quantities of precious water.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles. An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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