Shanta Roy
Head - Marketing, Haier Appliances India
The most noteworthy campaign for me has to be the launch of “Jhukna mat” campaign, that we launched for our bottom-mounted refrigerators. The campaign not only conveyed a message of not just to bend physically but in life, at any stage. We were thrilled when we received great responses to the campaign, as it was extremely well decoded by our consumers. We subsequently made campaigns based on the same theme and all of them received equally great responses.
Head - Marketing, Haier Appliances India
The most noteworthy campaign for me has to be the launch of “Jhukna mat” campaign, that we launched for our bottom-mounted refrigerators. The campaign not only conveyed a message of not just to bend physically but in life, at any stage. We were thrilled when we received great responses to the campaign, as it was extremely well decoded by our consumers. We subsequently made campaigns based on the same theme and all of them received equally great responses.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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