GENESIS AND LEGACY: ARMED STRUGGLES

Most terrorist movements eventually wither away for they fail to replace an armed struggle with a political one

It is said that even though Irish Republican Army was no way in a position to defeat the British Army, yet the guerilla warfare it resorted to, made the British existence in Ireland inviable – not only politically, but also economically [a critical reason for the English to occupy territories even before World War II] – just as the Mujahideens did for Soviets in Afghanistan. Later on, the Provisional Irish Republican Army was formed in the 1960s for carrying on the protest against the two-Ireland policy and for ousting the British from Northern Ireland. But a war of attrition cannot be carried on without harming the common populace. Expectably falling prey to this paradigm, the subversive activities of IRA – which included bombings and assassinations – eventually made it lose much of the support it had in the Republic of Ireland and even in Northern Ireland. Eventually, after more than three decades of continuing a war of attrition against the British rule, in 2005, in the face of ever expanding domestic opposition, IRA finally agreed to lay down arms and carry on its struggle though democratic and political means; Sinn Féin became its widely accepted political front. If Sinn Féin [read its EU election campaign agenda and commitment to the ‘Peace Process’ to understand the gargantuan philosophical transformation] epitomised this intelligent change in IRA, the same gambit was chosen by the Maoists of Nepal, Fatah in Palestine and even say, Pervez Musharraf in Pakistan.

That said, the critical point to note is that the political ideological bent of an undermined group cannot [and we suspect, should not] start before a violent precession. That means that however much you might wish to peacefully get your own territory or claim your own rights, history has provided evidence that a purely non-violent struggle [one that has no genesis in violent uprisings] has almost always never succeeded. Nelson Mandela [and F.W. De Klerk] rode on the peace wave due to support of public that was sick and tired of the ongoing violence in South Africa. For those not in the know, Umkhonto we Sizwe [Spear of the Nation] was the name of the military wing of Mandela’s African National Congress.

Read more......

Source : IIPM Editorial, 2012.

An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
 

Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links

IIPM : The B-School with a Human Face

IT BUBBLE: THE DOOM OF 2000

The IT bubble burst long back, and with it, did many fortunes...

The idea of these companies was to work towards monopolising the sector that they functioned in, with the help of network effects and rope-in as many subscribers as possible, rather than think about ways to earn revenues from the same. What added to their miseries were the increased spending in the technology that would enable Y2K switchover. The companies soon realised that all these investments were of no use for them. Whatever be the case, this bubble is recalled as the worst that the Silicon Valley has seen till date. It wiped off almost 50% of IT-based companies across the world... rough patch indeed! Some of the prominent names that were shaven off were: Webvan, Pets.com, Kozmo.com and Floorz.com. The online grocer Webvan was based on a good idea, but its main problem was that in the midst of all the euphoria, it felt that it could mushroom quickly but it died-out in just 18 months. Webvan had raised $375 million through an IPO, expanded to 8 US cities, and had ordered $1 billion to build high-tech warehouses. During its short life time, could boast of an Mcap of $1.2 billion, but then reality struck and all was gone. Another name that faced the music was America Online (AOL) that acquired Time Warner on January 11, 2000. This merger is said to be the beginning of the doom for this company (refer to story titled ‘Atleast, we spared their pants!’; page 48).

Though this crash is now a thing of the past, it has taught a valuable lesson to many investors – never forget to question the fundamentals of the business you are investing in... And if you still don’t believe us, ask those who were stripped to the bone during the crash that was!

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Source : IIPM Editorial, 2012.

An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
 

Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
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IIPM : The B-School with a Human Face

Small package...

...but is the Tata Nano actually going to be a good thing for Tata Motors? The answer to that question is littered with ‘ifs’ and ‘buts’

How expensive (oops, cheap) is Tata Nano? Well, it’s as ‘expensive’ as a CD player fitted into the ultra luxurious Lexus. So, for a Lexus-owner, Tata Nano may just appear to be a toy, but for Ratan Tata and millions of Indians, Nano personifies their reveries – Ratan Tata’s dream to manufacture the world’s cheapest car, and the hope of millions of Indians who always aspired to own and drive a four-wheeler. Though the people’s car was launched on March 23, 2009, it is expected that bookings would commence only by the second week of April. If you thought that manufacturing the world’s cheapest car was the most daunting task, then think again, for achieving break-even looks even more daunting.

As if ominously, Tata Motors suffered a net loss of Rs.2.63 billion for the quarter ending December 2008 – a dreadful decline by 152%. The earning per share (EPS), too, went down to a negative Rs.5.51 per share for the quarter from a healthy Rs.12.95 yoy. Its arch rivals Maruti Suzuki and Hyundai Motors posted healthy numbers at a time when Tata Motors saw a fall of 19% in total sales for the month of February. Will Tata Nano indeed be their saving grace?

At the risk of being daring, the answer to the above question, with a short term perspective, is a big NO! Tata Motors has already invested over Rs.20 billion in the Nano project so far. Although the car would be rolled out in June 2009, it won’t be sooner than 2011 that the company can ‘hope’ to start making profits out of this car. Reason: Nano is a low cost, low-margin car and therefore the company will have to rely on huge volumes to pump in profitability. However, since the manufacturing plant in Gujarat is not ready at the moment, it would be difficult to manufacture more than 3,000-4,000 cars per month initially. “We estimate Tata Motors to sell 50,000 units and 1,50,000 units of Nano in FY’10 and FY’11, respectively. Assuming realisation of Rs.1,00,000 per unit, it will add just Rs.5 billion and Rs.150 billion to the company’s sales in FY ’10 (E) and FY ’11(E) respectively, which is not very significant considering the size of Tata Motors,” points out Vaishali Jajoo, Senior Research Analyst, Angel Broking. So despite the hype that Nano is generating, it would end up spilling more red ink on the balance sheet of Tata Motors in the short run. Trade pundits have predicted that Tata Motors will have to sell at least four to five million cars to break even and make profit. Considering Nano’s rate of production, Tata Motors will be able to reach this figure only by the sixth year of operation, i.e. FY’15. Even the Nano Europa, the European version of Nano, will not be launched before 2011.

Read more....

Source : IIPM Editorial, 2012.

An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
 

Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links

IIPM : The B-School with a Human Face

NORTHERN IRELAND: CONFLICT

After the conflicts, the next one year will be deciding force for Ireland

The murderers are nonconformist republicans belonging to disparate offshoots from the old Provisional IRA. Ironically the actual target of the rebels appears to be their previous friends in arms, Martin McGuinness – currently joint first minister of Northern Ireland's devolved government – and Gerry Adams, Sinn Fein’s head.

Reacting on the incident, Richard English, an expert on Northern Ireland politics, said, “Next one year is crucial. If the threat from dissidents subdues, it will appear as if Sinn Fein took an acid test and came out unscathed. The fear of falling into abyss will melt forever.” What is now to be seen is whether the rebels can jointly carry on the impetus of the last few days. Triumph would see British soldiers back on the streets and sophisticated anti-terrorist manoeuvres by overt and covert sections of the armed forces – a prospect disliked by Catholics and Protestants alike.

Read more....

Source : IIPM Editorial, 2012.

An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
 

Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links

IIPM : The B-School with a Human Face

 

PROFILE: KENNETH D. LEWIS, CHAIRMAN & CEO, BOFA

You can curse him a million times for emptying your pockets; you can praise him a billon for saving other companies... Call him a ‘hero’; call him the ‘Don Quixote’ who led The Bank of America!

Born in Meridian, Mississippi, Lewis has tried hands at many jobs since the age of 12, including the ones at steel mills and filling stations, and even direct-selling (of green cards). He earned a Bachelor’s degree (Finance) in 1969 from Georgia State University and holds an executive programme degree from Stanford. He split with his first wife in 1978 and two years later, his ‘present’ became his ex-boss’ ex-secretary, Donna. Today, they have two children & two grandchildren. He started his journey with BofA (then called North Carolina National Bank) in 1969 as an analyst. He steadily rose up the ranks and 30 years later, he became the COO. He won the crown of CEO in April 2001 (replacing Hugh McColl), and Chairman in 2005. Now that was quite an upward glide for Lewis; his corporate performace graph sadly, following the opposite direction. Imagine this: in 2003, BofA was the world’s 4th-most-profitable company. It slipped to 12th in 2007 and 23rd in 2008. What worst; its expected negative performance this year will see it being booted out of the profit-makers list!

And though his ‘trust-me’ act of purchasing up to 400,000 BofA shares as “an outstanding long-term investment”, is an effort on his part to infuse confidence in his company’s investors, one truth stands – he should have worked towards achieving ‘shareholder wealth maximisation’ and not ‘bailout package maximisation’. Lewis perhaps forgot that the bourses don’t reward well ‘brave CEOs, on the lookout for quick glory’ (yes, he should have left it to the government and Fed!). Perhaps, even he was left pondering over what to choose – shareholder wealth or the bravery award for financial rescue (and obviously, he made the wrong choice)!

Read more.....

Source : IIPM Editorial, 2012. An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links IIPM : The B-School with a Human Face

North by west... to the killing fields

A billion dollar firm with a billion reasons to be called inglorious

The last one among the world’s largest defence contractors that deserves to be in our inglorious list is Northrop Grumman. It is more famous for its designing, system integrating, and manufacturing of defence electronics and many other military and commercial weapons. Among various kinds of military products that the company produces are aircraft, aircraft carriers, military vessels, missile satellite systems, electronic censors and information systems. Northrop is one more truant company witnessing growth in employment and sales revenue. During 2007, there were about 122,600 people employed in the firm globally; by the end of 2008, the figure reached 1,33,570 – an 8.9% increase in employment in 2008 during the current global economic mess. And one doesn’t need to wonder about the reasons. Similarly, its sales revenue has also gone up from $30.11 billion in 2006 to $32 billion in 2007 and finally to $33.9 billion in 2008. Northrop is one of the firms filing the highest number of patents – in 2007 alone, the company filed over 8,511 patents. Northrop acquired companies like Integic Corporation in 2005, Essex Corporation in 2007 and 3001 International in 2008.

Expectably, Northrop Grumman has equal contributions in war crimes. Although 90% of its products go to the US government, most of its weapons go to US aided undemocratic countries who are accused time and again of breaking international laws. Its sophisticated deadly weaponry also goes to countries like Korea, Taiwan, Bulgaria, Slovakia, Saudi Arabia and UAE apart from Australia, India, Japan, UK, US, NATO, Italy, Germany etc. An example to their reach is that Israel’s reserved A-4 attack aircraft, TA-4 training aircraft and even the AH-64 attack helicopter are made by Northrop Grumman.

Read more.....

Source : IIPM Editorial, 2012. An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links IIPM : The B-School with a Human Face

Message from Executive Editor & CEO, Power Brands, Marcom Enterprise

The winds of change are blowing in the business world, the effect of which is becoming clearly visible for all to see and the subsequent aftermath will make India stand at a pedestal stamping its authority for it has truly arrived. This success is long overdue as India has been a nation that has overcome great odds to reach the pinnacle of success it has today. A phase in the 90’s saw economical reforms that were introduced and these reforms have been a stepping stone for the transformation that India has seen over the years. India has been a land historically rich in culture & spirituality, the arrival of globalisation has enabled her to make inroads into uncharted territories. From mutually benefitting Mergers & Joint Ventures to strategically planned out Acquisitions of Global companies the transformation is underway! We at Marcom felt that it would only be right for these companies to be given the limelight that they truly deserve. Brands and their subsequent acceptability and recollect amongst the consumers are the hallmarks of successful companies and in turn a robust economy. India can now truly boast of such brands on the global scale where the power of these brands can have a straddling effect on the global market as they have been able to overcome the fleeting attention and the volatile loyalty of consumers across the world and have more often than not established a cult like following.

We at Marcom backed by a sense of pride and patriotism felt it was our duty to do our bit and so we decided to give these companies that are now shaping the contours of the world economy a platform to show case their success story and what better place to do it than London, the melting pot of it all! So we present to you The ‘Indian PowerBrands’, a research driven anthology of India’s Most Powerful Companies. This book is a unique initiative exemplifying the Indian- born icons that have emanated the Ultimate Benchmark of Achievement & Success and are effectively re-writing the global business equations. The ideology of the project is to bring into spotlight India’s most prolific, successful and emerging companies in order to augment their international brand identity, credibility, stability & sustainability. From a time when India was quietly asserting her presence in the global business world to a time now where she is stamping her authority in the global arena, it has been quite a journey!

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2012

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Best B School India
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM's Management Consulting Arm-Planman Consulting
IIPM in sync with the best of the business world.......
IIPM Prof. Arindam Chaudhuri on Internet Hooliganism
Arindam Chaudhuri: We need Hazare's leadership
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
Planman Technologies

CULT & Indian Power Brands Storm London

“I have read the book and Steve Jobs would’ve loved this book, he truly would’ve. This book is in the same quality of Malcom Gladwell, Geoffrey Moore & Clayton Christensen”. - Guy Kawasaki


For more articles, Click on IIPM Article

Source : IIPM Editorial, 2012

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Best B School India
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM's Management Consulting Arm-Planman Consulting
IIPM in sync with the best of the business world.......
IIPM Prof. Arindam Chaudhuri on Internet Hooliganism
Arindam Chaudhuri: We need Hazare's leadership
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
Planman Technologies

How Convergence is Changing the Media Landscape

The coming together of media, technology and telecom is driving new areas of business growth and redefining each of these sectors.

The worlds of media, telecom and retail are beginning to converge in more ways than anticipated and the recent Rs.1,500-crore landmark deal between Mukesh Ambani-led Reliance Industries and Raghav Bahl’s Network18 is a major shot across the bows. Not only is it the biggest deal to date in the $17-billion Indian media and entertainment industry, it also promises to bring about a profound and paradigm change in the way the media, telecom and retail industries operate and interact with each other. Media commentators and analysts have proffered various interpretations and spins on the multi-layered media deal between RIL and Network18 Group, which in a fell swoop makes Infotel Broadband Services (Infotel) – the fourth-generation (4G) Internet broadband subsidiary of RIL – the preferred customer and distributor of 25 television channels and other web content produced by Network18 Group. In return, RIL will help fund the Rs.2,700-crore acquisition and expansion plans of Network18 Group via the proposed rights issue of both Network18 Media & Investments (Network18) and TV18 Broadcast (TV18).

More than Mukesh Ambani wanting to don the mantle of a media czar, which many believe he is loathe to, his recent investment in Network18 Group is believed to be driven by strategic business interests. After all, telcos looking for substantial sources of revenue growth are now targeting the two “next big things”: the media industry and the mobile broadband market. Mukesh already owns a pan-India broadband telecom firm in Infotel and he will need a lot of content and media to feed the fat pipes of his broadband network. In this context, his latest media move will give him the leverage to develop a unique and sustainable competitive advantage in the broadband market. According to analysts and industry observers, Mukesh has a physical retail chain, he has the broadband license and he has inked the Network 18 deal because he needs branded content as a glue to drive audiences and then induce them to make purchases in his retail and telecom ventures.

“The TV18 deal provides Mukesh a huge converged platform for media, retailing and e-commerce and if he can bring a part of his retail network onto his broadband platform, it would throw up a significant opportunity for e-commerce,” says Shobhit Agarwal, Managing Director of Protiviti India, a consultancy firm. With increasing Internet penetration and flexible payment modes such as cash-on-delivery being used widely nowadays, big retail chains like Reliance Retail, Aditya Birla Retail and Tata’s Croma are looking to make the most of the Rs.2,050 crore e-retailing market, which is growing at over 30% annually. As far back as four years ago, when celebrating his 50th birthday, Mukesh Ambani had announced ambitious e-commerce plans for his Reliance Retail. And we all know when Mukesh says something he is damn serious about it.

According to the Internet and Mobile Association of India, Internet users in the country have crossed the 100-million mark, of which 17 million are online shoppers. It estimates that the number of Internet users in India will triple by 2015, as will the number of online shoppers. Recently, investment bank Avendus Capital released a report that said e-commerce in India is poised for rapid growth. It estimates that by 2015, online retail in India will be 1.4% of offline retail, compared with 0.2% today. According to the research firm Forrester, e-commerce is now approaching $200 billion in revenue in the United States alone and accounts for 9% of total retail sales, up from 5% five years ago. The corresponding figure is about 10% in the United Kingdom, 3% in Asia-Pacific, and 2% in Latin America.

A key driver of this online shopping growth will be broadband, as there is a high degree of correlation between e-tailing growth and broadband penetration. In mature markets like the US, where there is a high degree of broadband penetration, about 50% of store sales are influenced by digital information and that number is growing rapidly. Globally, digital retailing is probably headed toward 15% to 20% of total sales and much of it is now highly profitable. For instance, Amazon’s five-year average return on investment is 17%, whereas traditional discount and department stores average 6.5%. To tap into this growing opportunity for digital retailing, retailers everywhere, including in India, are looking to interact with customers through countless channels – websites, physical stores, kiosks, direct mail and catalogues, call centres, social media, mobile devices, gaming consoles, televisions, networked appliances, home services, and more.

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2012

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Best B School India
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM's Management Consulting Arm-Planman Consulting
IIPM in sync with the best of the business world.......
IIPM Prof. Arindam Chaudhuri on Internet Hooliganism
Arindam Chaudhuri: We need Hazare's leadership
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
Planman Technologies

Do high profile Global ad conferences serve any purpose?

Conclaves, Festivals, Award Shows – does the Global Ad frat really need to meet & exhibit their skill-sets, party real hard and vanish... only to re-surface for more of the same? 4Ps B&M’s Consulting Editor Monojit Lahiri does a checkout.

It was at the recently concluded Ad-Asia – played out with suitable fanfare in Delhi – that somebody brought this topic up. “Boss, for me, this tamasha seems pretty much like an Old Boys Club with lots of ‘Hey Hi, and wow, lovely meeting up again and My God, where on earth did you disappear?’ and stuff! Save some (in fact a very few) sessions, it’s a long, boring, hyped event created by hype-valas, begging the question: who’s doing what for whom?”

Startled at this somewhat irreverent and unusual outburst connected with an eagerly-awaited and publicized meet, I immediately button-holed a few articulate members of this community for their side of the story. The fall-out was rather interesting … Kolkata-based Ujjal Sinha fired the first salvo, in style. The MD of Ad Agency Genesis cut to the chase in a flash. “It’s like this. The original idea of these global fests usually refer to a meaningful exchange of ideas, thoughts and concepts about an ever-altering communication landscape, where the very lingua franca of the brand-consumer conversation is changing every day. However, on the ground, is this very elevating and inspirational idea being played out? The reality is that these meets, first and foremost, appear to be a fabulous platform for networking – a meeting ground with the movers ‘n shakers, hi-flyers and big boys of the Ad biz. The focus, basically, by the powers-that-are seem to concentrate on how to outshine and out-dazzle the previous editions of these meets by adding more big name luminaries, glamour, props, whatever. It’s more a carnival than an engaging, interesting and serious meet where communication professionals (across all segments and countries) meet to debate, discuss and showcase their wares in a spirit that celebrates the best of communication, both as a global bond and an agent of change,” Sinha tells 4Ps B&M.

Red Lions’ Creative Head, Elsie Nanji, is much kinder and more circumspect. She believes that it’s largely about “who you are, where you are coming from and what’s your agenda”. However, her links with these global fests have been largely restricted to her being a member of the jury – the latest being SPIKES at Singapore. “So I can’t really comment like the others, but I do definitely believe there are a lot of pluses if you care to look for them. What are you looking for remains the key question. And hey, don’t run down networking. In today’s global village, where confluence – not conflict – is the mantra, it’s no longer a dirty word!” says Elsie.

Another respected creative veteran, Ivan Arthur, joins the party, with his very own spin. “It is interesting that today – unlike earlier times – local relevance translates immediately to global relevance. From Sensex and flying slippers in Parliament to your nephew’s marriage in Canada, your home is no longer your castle with tall walls and no windows. Advertising has always been a world with large, open windows to let in the winds of inspiration and change. Today, when global affiliations are the order of the day, international Ad conferences are very much a part of being the professional socialite you are expected to be!” says the ex-NCD of JWT across the seventies, eighties and nineties. While Indian advertising has become truly Indian, Arthur adds, “it has, paradoxically, turned more global, with both our work and professionals celebrated at the highest levels abroad, gracing eminent juries and panels, winning laurels galore, perceived as a solid creative force to reckon with. Finally, these global meets in India are like a bulb glowing on the world advertising map, embracing three great commandments writ in stone: Visibility. Integration. Relevance.”

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2012

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Best B School India
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM's Management Consulting Arm-Planman Consulting
IIPM in sync with the best of the business world.......
IIPM Prof. Arindam Chaudhuri on Internet Hooliganism
Arindam Chaudhuri: We need Hazare's leadership
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
Planman Technologies